The Rise of Pre-Roll Packaging in California’s Cannabis Market
Introduction: Stroll into any California dispensary today and you’ll find shelves lined with eye-catching pre-roll packages. What was once a niche product sold in generic tubes has exploded into a major category with its own branding, flavours, and fanbase mjbizdaily.com. Pre-rolls – portable, ready-to-smoke cannabis cones – have evolved far beyond plain plastic “doob tubes” and now say something about California cannabis culture and consumer aesthetics. Here, we examine how consumer demand and creative branding have built a booming California pre-roll market, how premium California-grown cannabis and hot strains find expression in the products, and how modern pre-roll packaging design and innovations are winning consumers’ hearts. We’ll also spotlight leading California brands like Jeeter, Lowell Farms, and STIIIZY – and their signature strains and flavours – to see how they’re shaping the pre-roll game.
California Pre-Roll Boom and Shifting Consumer Trends
The California love affair with pre-rolls has boomed in recent years, positioning them as one of the fastest-growing product lines in the industrymjbizdaily.com. Pre-roll sales in California totaled around $720 million, or 17% of the state’s overall cannabis market greenblazer.com, in 2024. That is quite a leap from just a few years back – pre-rolls rose from 9.8% of total units sold in 2020 to 15.9% in 2024 greenblazer.com. In fact, pre-roll sales have now surpassed sales of regular eighth-ounce flower jars, meaning most consumers are opting to buy joints instead of loose buds greenblazer.com. Why the pre-roll boom? Mostly consumer demands for convenience, consistency, and novelty:
Grab-and-Go Convenience: Today’s consumers are hungry for convenience and instant gratification
Pre-rolls offer a plug-and-play style, time-saving for consumers from grinding and rolling. This “grab-and-go” convenience has helped push pre-rolls to be a staple on shelvesmjbizdaily.com, especially among recreational consumers and tourists who may not have smoking gear. In the opinion of one industry consultant, “convenience formats are starting to take hold”, and that’s one main reason pre-rolls are growing so quicklymjbizdaily.com.
Multi-Packs & Minis: Consumers also adore diversity and convenience
Sales data illustrates a soaring turn towards multi-pack pre-rolls – small joints usually available in packs of 2s, 5s, or even 10s. Whereas multi-packs represented just ~27% of pre-roll sales in 2018, as of 2023 multi-packs represented around 49% of total U.S. pre-roll sales. California is no different: nearly all top-selling pre-rolls for sale in the state currently come in a multi-pack, typically of “dogwalker” mini joints (smaller 0.3–0.5g pre-rolls ideal for a quick solo sesh). The convenient pre-rolls are ideal for customers looking to take a quick hit while out on a walk or share with friends and not get too stoned. * Potency and Infusions: Californians generally desire a stronger high and different flavours, and this has driven the popularity of infused pre-rolls.
Infused pre-rolls are pre-rolls infused with concentrates like oil, hash, or kief to give an additional kick of THC. Infused pre-rolls were once a specialty item, but mid-2024 they accounted for around 44% of total value of pre-roll sales in California. During the 18 months through mid-2024, sales of infused pre-rolls jumped 61% to an estimated $1.75 billion in core markets. The consumer clearly has a predilection for such potency-dense offerings – pre-rolls infused with add-on oils, “diamond” THC crystals, and kief toppings provide a more intense experience and have become mainstream. As one report explained, “infused joints…portend a desire for upscale products” on the part of consumersmjbizdaily.com. Infused-product pioneers like Jeeter and STIIIZY have been on this trend (more on them shortly). * Quality & Flavor Experience: Compared to the previous times of mystery shake in a joint, customers today want high-quality flower and great taste in their pre-rolls. That means using 100% California-grown cannabis flower (no dry trim or shake) and rolling techniques that mean a smooth burn and complete flavour.
Quality pre-roll workmanship matters – you want that smooth, even burn so you can taste the strain’s terpenes (flavour and aroma molecules) instead of burning them up. Most businesses these days crow about innovations like super-thin papers or hemp wraps that burn longer and cleaner. This focus on flavour and experience tracks California consumers’ discerning tastes; they’re not looking just for high THC, but for that true taste of top-shelf bud in each hit. Lastly, California cannabis shoppers have made it obvious that they desire it all – convenience, high potency, and quality. Pre-roll producers responded by reformulating products to meet these desires, which enabled pre-rolls to turn into a staple product category. While overall cannabis sales plateaued in 2024, pre-roll sales grew nearly 12% year-over-year – the largest gain of any product category mjbizdaily.com. There’s no doubt that the humble joint, driven by clever branding and market-led innovation, has brought about a pre-roll revolution in California. From Baggies to Branded: The Evolution of Pre-Roll Packaging
Not long ago, buying a pre-roll in California might mean getting a simple joint in a plastic tube or even a ziplock bag – functional but forgettable. Those days are gone. Modern pre-roll packaging in California has become a showcase of innovation and branding, transforming the way cannabis joints are presented. As one packaging expert quipped, early pre-roll packs were “about as exciting as a sandwich baggie,” but today they’re polished, consumer-friendly designs that do far more than just hold a joint rollpros.com.
Here’s how pre-roll packaging has evolved and why it matters
Creative Branding & Shelf Appeal: In a competitive market, packaging is being utilised as a marketing canvas. Brands are leveraging vibrant colours, signature logos, and bespoke designs to make their pre-rolls stand out on dispensary shelvesrollpros.com. The package says a lot: whether modern and sleek or natural and craft, it communicates something about the personality of the brand before the customer even opens it. Packaging has essentially become “a marketing tool that tells the story of the brand”rollpros.com, with brands such as Jeeter or Lowell Farms being immediately recognisable. Jeeter’s pre-rolls, for example, come in flashy, colourful jars with colour-coded caps and foil labels, so you can spot a Jeeter from across the roomcustomconesusa.com. This kind of visual branding is critical in capturing customers who have dozens of products in front of them.
Innovative Shapes & Formats: California cannabis packaging goes well beyond the basic tube
We see chic, child-resistant joint tubes, slide-top tins, and complex multi-pack boxes with magnetic closures. There are even some packages that include add-ons like built-in matchboxes or humidity packs for an elevated user experience. For instance, Lowell Farms started the trend with its eponymous pre-roll packs: a stylish cardboard sleeve with a magnetic closure, seven mini-joints inside, plus a sleeve of matches and a strike strip for smoking upleafhaus.com. The all-in-one approach means consumers have everything they need, showing a thoughtful eye for convenience. Other producers have also launched creative formats – reusable metal containers, partitioned cigar-style boxes, or even specialty shapes for limited releases. The notion is not just to save the product, but to make unboxing a little ritual unto itself.
Premium & Luxurious Touches: With the pre-roll market coming of age, brands are upping the ante with high-end packaging that wouldn’t look out of place in an upscale boutique
In California, pre-rolls are going on sale in packaging that recalls high-end cigars or jewellery. A particular eye-catcher is LA’s Packwoods brand, which is renowned for luxury-infused blunts. Packwood’s packaging is nothing less than phenomenal – each 2-gram blunt comes in a wax-sealed glass tube, nestled in a foam-inset box that presents the product information like a high-end giftgreenleafwellness.com. It’s an unboxing experience that evokes the act of opening a bottle of champagne. This sort of high-end packaging, complete with metallic detailing or embossed logo work, is what customers willing to pay top dollar for a top-shelf experience are attracted to. It also helps justify higher price points: a “high-end cannabis pre-roll packaging with luxurious finishes” can elevate a brand’s image and make customers feel the premium price is worth itrollpros.com.
Sustainability Matters: California’s eco-conscious culture has pushed cannabis brands to consider the environmental impact of packaging
Many companies are adopting eco-friendly materials – think biodegradable hemp plastic tubes, recyclable cardboard boxes, or tins meant for reuserollpros.com. Lowell Farms has been a leader here, using biodegradable materials in its pre-roll packs to reduce wastleafhaus.com. Consumers notice these choices; sustainable packaging is attractive to environmentally conscious consumers and aligns with the cannabis industry’s “green” valuesrollpros.com. It’s not uncommon now to see packaging prominently labeled as recyclable or made from recycled material, which can be a California market selling point.
Functionality & Compliance: Packaging innovation isn’t all about looks, naturally
California Cannabis laws require elements like child-resistant closures, proper labelling, and tamper-evident seals. The most effective pre-roll packages are those that can integrate these safety features into the design without sacrificing usability. Some brands, for example, use clever push-and-turn caps or hidden lock mechanisms that are child-proof compliant but won’t frustrate adult consumersrollpros.com. Pre-rolls need freshness-preserving measures – airtight seals and moisture packs maintain ideal humidity so joints don’t dry out. Resealable formats are also in demand, especially for multi-packs, so people can smoke one now and store the others for later without affecting qualityrollpros.com. In short, California’s pre-roll packaging needs to check all compliance boxes without compromising on convenience and aesthetics. All in all, pre-roll packaging has become an integral part of the cannabis experience.
It’s a consumer’s first impression, it protects and preserves the quality of the valuable California flower inside, and it typically also serves as a keepsake or reusable container. By embracing creativity, luxury cues, sustainability, and functionality, California brands are using packaging to build loyalty and differentiate themselves in a crowded market. The humble joint now comes packaged in an entire branded experience – one that’s evolving constantly as trends and consumer expectations grow. Flavourful Strains and Strain Types: From OG Kush to Gelato
One of the most interesting aspects of the pre-roll market right now is the manner in which it showcases California’s favourite cannabis strains and flavours.
The Golden State has been setting the trends in creating legendary strains for a while now – and these names now power marketing for pre-roll products. Go into a dispensary and pre-roll packages will proudly bear strain names such as OG Kush, Gelato, Wedding Cake, Blue Dream, or Sour Diesel, with graphics or colour’s that suggest their flavour. Flavor profiles and strain types are tremendous in drawing consumers and informing branding strategy:
Cultivars with Cachet: California’s cannabis consumers tend to look for strains by name, just as wine drinkers look for specific grape varieties
Brands capitalise on this by making pre-rolls of well-known strains that individuals know and love. For instance, OG Kush – a classic SoCal strain with a piney, earthy taste – continues to be a standby for indica fans, while Blue Dream – a fruity sativa hybrid – has been a best-selling strain across the state for yearscannabisbusinesstimes.com. Classics like OG Kush and Blue Dream remain beloved, anchoring many pre-roll lineups, while newer “dessert” strains like Wedding Cake and Gelato have surged in popularity for their unique flavour profilessunmedgrowers.com. In fact, Gelato and Wedding Cake have each held spots in California’s top 10 best-selling strains for multiple years runningcannabisbusinesstimes.com. This popularity also extends to pre-roll sales: Blue Dream wasn’t only the #1 flower strain in CA in 2024, it was also the #1 selling pre-roll with $27.4 million in sales – showing the power of a known name on a pre-roll packagecannabisbusinesstimes.com.
Strain Names as Marketing: These strain names are marketing gold
A strain name like “Gelato” directly calls to mind a creamy, sweet taste (it is a descendant of the well-known Bay Area strain that’s synonymous with dessert-like aroma), piquing consumer interest. Wedding Cake evokes an image of a rich, celebratory dessert with vanilla frosting – again suggesting a tasty flavour. Brands like to emphasise these themes in packaging, with colour and design coordinated to match the mood: i.e., a Wedding Cake pre-roll pack may include white or pastel accents and maybe subtle cake graphics, while an OG Kush pack may use green or earth tones to indicate its classic cannabis flavour. While packaging cannot be too attractive to children (no cartoonish graphics or actual fruit representations), smart brands still find ways to indicate flavour — through strain names, descriptions, and colour coding. Jeeter, for instance, releases infused pre-rolls in flavours like Watermelon Zkittlez or Strawberry Sour Diesel, and uses bold colour-matched labels and caps (green for watermelon, pink for strawberry, etc.) so purchasers know the flavour variant at a glancecustomconesusa.com.
Sativa, Indica, or Hybrid: California brands also habitually label pre-rolls with the strain type or intended effect (sativa, indica, hybrid, or even further specific effect categories).
This helps consumers looking for a certain experience. Lowell Farms created effect-based pre-roll packs – i.e., “The Creative Sativa” or “Bedtime Indica” pack – grouping strains that fulfill those effectsleafhaus.com
leafhaus.com. Packaging for these typically features brief descriptions of the expected vibe (e.g. “Relaxing” vs. “Uplifting”) in addition to the strain names. Colour coding is used here as well: most brands use bright energising colours for sativa, cool or dark colours for indica, and possibly mixed colours for hybrids. This visual cue on the tube or box enables customers to look at the shelf and pick a sativa pre-roll for the daytime or an indica for night, even when the actual strain name is unknown. It’s all about making the shopping experience more intuitive. * Terpene and Flavor Callouts: Flavour marketing for certain premium brands goes a step further by highlighting terpenes (the aromatic compounds) on the packaging.
Terpenes such as limonene (citrus), myrcene (herbal), or caryophyllene (spice) can indicate the strain’s taste and effect. For example, an OG Kush pre-roll might mention its “earthy, pine, citrus” terpene profile, and a pre-roll of Gelato might cite “sweet sherbet and fruity mint” notes. Sophisticated consumers love this kind of detail, and it supports the perception that these pre-rolls provide a flavour experience, not merely a high. California cannabis connoisseurs are more refined, looking for flavour and aroma over THC levels mjbizdaily.com mjbizdaily.com, so brands that feature terpene data or flavour profiles on packaging are catering to that. * Trending Exotics: Each year brings a new batch of “it” strains – often exotic hybrids with catchy names (e.g. Runtz, Biscotti, Pink Acai, Lemon Cherry Gelato).
California brands are eager to feature trending strains in pre-roll offerings to create buzz. A strain like Runtz (a cross of Gelato x Zkittlez) was hugely popular for its candy-like sweet terpene profile; lo and behold, there are Runtz pre-rolls from several brands, sometimes in limited edition packaging. This keeps product lines fresh and gives fans something new to try. Interestingly, California’s growing climate and expertise are so that a lot of these exotic strains are locally grown – so a pre-roll that touts California-grown Gelato or Humboldt-grown OG is emphasising authenticity and quality, with the understanding that it was grown in the state’s storied cannabis-growing areas. Companies often emphasise “100% California grown flower” in marketing to support local origin and freshness thehighlands. menu kindpeoples.com. In a nutshell, flavour profiles and strain names are now front and centre in pre-roll branding. They trade on consumer familiarity (or curiosity) and help with product differentiation. Whether it’s an old-school classic strain like OG Kush (for a traditional heavy indica) or a more modern popular strain like Gelato (for a modern sweet hybrid), California’s pre-roll makers are cashing in on the state’s strain heritage. By doing so, they turn buying a pre-roll into not just an issue of convenience – but one of choosing a flavour experience and an adventure, all wrapped up nicely with the tale of the strain written all over it. California’s Top Pre-Roll Brands and Their Flagship Products
California is also home to some of the most recognisable pre-roll brands in cannabis. Not only have these pre-roll brands innovated with packaging and product quality, but they’ve also built a strong brand identity around strain and flavour. Let’s focus on some of the top-performing California pre-roll brands – Jeeter, Lowell Farms, and STIIIZY – and explore how each has carved out a niche with unique branding and signature pre-rolls.
Jeeter: Potent Joints with a Bold Flair and Flavour
Jeeter’s Baby Jeeter infused pre-rolls are housed in branded, colourful jars. Each variety of strain (such as Gelato or Blueberry Kush) has a corresponding metallic lid and label, along with branded filters on the joints, for a bold and recognisable appearance customconesusa.com. Jeeter has been nothing short of a phenomenon in the pre-roll game – in fact, it’s been called “the undisputed heavyweight champion of the pre-roll world.” The brand launched in California in 2018 and rapidly rose to the top of sales charts, moving nearly 10 million pre-roll units in 2024 and topping the revenue charts in multiple states customconesusa.com. Jeeter built its reputation on super-strength infused pre-rolls and a boisterous, playful branding aesthetic that screams California cool.
Signature Products: Jeeter specialises in infused cones, and it offers three core sizes for most of its strains
A 1-gram pre-rolled cone, a 2-gram “Jeeter XL” blunt-style roll, and the fan-favourite 0.5-gram “Baby Jeeter” minis that come five to a jarcustomconesusa.com. They’re all packed with top-shelf flower infused with either liquid diamonds (THC crystalline extract) or cannabis oil, then rolled in a layer of kief for extra potencycustomconesusa.com. This “diamond-dusted” look has been a Jeeter hallmark. The Baby Jeeter 5-packs (2.5g total) in particular are a best-seller – perfect for a person who enjoys small, potent joints with a little variety. * Strains and Flavor: Jeeter swings for the fences on flavourful, crowd-pleasing strains with a fruity or dessert lean. Some of Jeeter’s best-selling infused pre-rolls in California include Blueberry Kush, Watermelon Zkittlez, Blue Zkittles, Strawberry Sour Diesel, and Grandaddy Purplecustomconesusa.com. We’ve got a mix of classics (GDP is a classic California purple indica, Sour Diesel a classic sativa) and sweet trendy strains (Watermelon Zkittlez and Blue Zkittles offer candy-like fruitiness). Jeeter’s model is to have something for every taste – if you’re looking for a sugary dessert strain or a dank OG, chances are they’ve got an infused version of it. They’ve even created strains such as Gelato and Wedding Cake in their line (both super popular in CA) so that those hot names are represented with the Jeeter spin. Every strain variation receives its own unique color scheme and design on the label and cap of the jar, so it’s easy to pick out your favourite flavour. This fun, flavour-focused strategy has brought in many younger and recreational consumers who enjoy the fun factor. * Packaging & Branding: Jeeter packaging is as bold and innovative as the product.
They package all of their pre-rolls in glass or clear plastic jars or tubes (depending on the product size), with bright foil labels and matching metallic caps that are colour-coded to the straincustomconesusa.com. The branding does not stop at the jar – Jeeter even wraps the crutch (filter) of each joint in branded, colored paper, so you can spot the logo and colour as you smokemonstrconesusa.com. When it comes to their 2g XL blunts, they go one step further and add a custom cigar-band style ring with Jeeter’s logo around the glass tipmonstrconesusa.com, giving it a high-end feel. This attention to detail makes Jeeter products instantly recognisable and highly “Instagrammable.” Jeeter also goes all out with excessive limited edition packaging for unique collabs. They’ve dropped celebrity collab releases like a 4.2-gram Bob Marley “Unity Joint” that came in a guitar-shaped box, and a “Jeeter x Highsman” pack with former NFL player Ricky Williams customconesusa.com. One special-edition drop in honour of NBA legend Dwyane Wade even came in a sleek faux-leather package that looked like a mini locker, complete with hidden “easter egg” tidbits about his career customconesusa.com. These gimmicks generate huge hype and advance Jeeter’s image as a culture-conscious brand. Overall, Jeeter’s marketing vibe is loud, flashy, and playful – they’re not afraid of a little bling, high potency, and pop culture flair, which sets them apart in the market. By placing powerful, flavour-forward pre-rolls in unforgettable packaging, Jeeter has made an impression on California customers. It’s a super “of the moment” brand – providing the potency old hands demand, sweet flavours newcomers adore, and an appearance that virtually jumps off the dispensary shelf. Little wonder that Jeeter now accounts for a staggering 8% of all pre-roll sales countrywide customconesusa.com and is continuing to grow its presence outside of California.
Lowell Farms: Heritage Craft Cannabis in an Artisanal Pack
Lowell Farms (formerly Lowell Herb Co.) is a pioneer of the California pre-roll renaissance and has a very different look from a brand like Jeeter. Where Jeeter is the flashy new kid, Lowell is the classic, craft cannabis brand with its roots in California tradition. Founded in 2017, Lowell Farms quickly became legendary for its painstakingly crafted pre-roll packs and its commitment to organic, sustainable farming leafhaus.com. The brand evokes a rustic California aesthetic – think of a pack of pre-rolls you’d take to a campfire on a Big Sur evening.
Sustainable California Grown: At the heart of Lowell’s identity is California-grown, organic cannabis.
The company prides itself on using all-natural farming practices – no synthetic pesticides, organic fertilisers – to produce high-quality flower from their California greenhousesleafhaus.com. They typically highlight that they utilise top-shelf whole flowers only (never trim or shake), something that attracts consumers who want the complete effect and taste of bud, not the leftovers. This farm-to-table approach adds a lot of authenticity to Lowell. Buying a Lowell pre-roll pack in a way is kind of like buying local California farmers and the heritage of sun-grown marijuana. They’re not keeping quiet about sustainability outside the plant either: Lowell’s packaging is biodegradable with as little plastic as possible, reducing waste and appealing to eco-conscious shoppersleafhaus.com. * Signature Pre-Roll Packs: Lowell’s pride and joy is the “Lowell Smokes” pack – a beautiful kit of 6 or 7 pre-rolled smokes (generally an eighth-ounce of weed, ~3.5g).
These packs are generally curated mixes for a desired effect or theme. For example, Lowell offers packs like “The Creative Sativa”, “The Social Hybrid”, or “The Bedtime Indica”, with strains selected to produce that effect (e.g., an uplifting sativa blend for the Creative pack, or a relaxing indica blend for Bedtime) leafhaus.com. They’ve even gone and listed exact strain ingredients on the packs – i.e., a Bedtime pack might include such strains as Lemon Larry OG and Legend OG for a sedating profileleafhaus.com. This curated, effect-based approach simplifies strain selection for consumers (“I want to relax, I’ll grab the Relaxing Indica pack”) and showcases Lowell’s blending craftsmanship. The Lowell 35’s are another popular offering: a pack of ten slim 0.35g pre-rolls (totaling 3.5g, hence “35’s”) designed for convenience and a lighter session. These came in a pocket-sized pack that’s slender and elegant – inspired by a European cigarette case – but filled with California budyahoo.com leafhaus.com. They’re ideal for a quick solo smoke, and the smaller size appeals to people who want to try a taste without committing to a full gram joint. * Packaging & Aesthetics: Lowell’s packaging set the standard when it debuted – it’s functional and undeniably cool.
The Lowell Smokes original pack looks like a tiny book or retro cigarette case made from sturdy, recycled cardboard. It has a magnetic closure lid and even includes matches and an integral strike strip so you have everything necessary to light up anydirect.com. The looks are retro, handmade style: the front typically features the traditional Lowell logo (a sketch from the 1913 period of a farmer and his ox, a nod to the brand’s origins) and details like strain names, total THC, etc., are nicely presented. This thoughtful presentation – a complete kit with matches – wowed many consumers and critics; it has a premium, gift-worthy quality. Lowell’s branding is all about authenticity and California mythology (their marketing speaks about the state’s cannabis legacy, even calling on “Lowell’s 100-year-old story”). The color scheme and materials (natural hues, biodegradable paper) all reinforce a natural, old-school vibe. Interestingly, Lowell didn’t sacrifice function for form: the packs are airtight enough to keep pre-rolls fresh, and they’re child-resistant compliant yet easy for adults to open. Lowell’s packaging and branding strategy were so effective that a number of other companies imitated the craft multi-packs subsequently. * Customer Appeal: Lowell Farms has cultivated a loyal customer base, especially among consumers who value quality over flash.
Reviews often praise “the smoothness of the smoke, the nice flavours, and the considerate packaging”leafhaus.com. Including matches and a strike pad might seem like a small thing, but it’s consistently cited as contributing to the user experience – it’s an indication the brand cares about the ritual of smoking a joint, not just the product itselfleafhaus.com. By sticking to its brand – sustainable, quality, and impact-driven – Lowell attracts both the cannabis connoisseur and the environmentally-conscious beginner who wants a good, upscale introduction to pre-rolls. It’s the brand you’d take to a dinner party or give as a gift, knowing it carries a bit of California cannabis heritage in every pack.
STIIIZY: SoCal Street Style Meets Potent “40s” Pre-Rolls STIIIZY burst onto the scene in 2017 as a vape brand but has since evolved into a powerhouse in California’s pre-roll market with an urban hip brand aesthetic and emphasis on potency. Pronounced like “steezy” (slang for stylish ease), STIIIZY has always embodied Southern California street art and music culture in its brand customconesusa.com. Over the past few years, their “STIIIZY 40’s” infused pre-roll line has been making waves and climbing the sales charts – STIIIZY is now the #2 top-selling pre-roll brand in the U.S., with over 5.1 million pre-roll units sold in 2024 and $110M+ in revenue customconesusa.com .
The “40’s” Infused Line: STIIIZY’s core pre-roll product is the 40’s – a line of ultra-potent, infused joints and blunts.
They’re called “40’s” in a joking manner supposedly because these joints are so potent they can test up to 40% THC (thanks to the infusion of concentrates). All STIIIZY 40’s are infused with live resin and covered in kief, as Jeeter does, to reach ultimate potency and flavorcustomconesusa.com. They come in a variety of formats: 1-gram singles, 2.5g five-packs of 0.5g pre-rolls, five-packs of 0.5g blunt cones (in hemp wraps), and even 2g jumbo blunts customconesusa.com. The five-packs weigh 2.5g, which is in line with the “mini but many” trend. Interestingly, STIIIZY’s 40’s Blue Dream Infused 5-Pack became the best-selling pre-roll product nationwide as of 2024customconesusa.com
customconesusa.com – which speaks volumes about the product quality, as well as the popularity of the STIIIZY brand.
Strain Selection: STIIIZY likes to blend California classics and hype strains in its selection.
Their 40’s pre-rolls come in classics such as Blue Dream, Strawberry Cough, King Louis XIII (an indica OG phenotype), Pineapple Express, and more exotic selections such as Pink Acaicustomconesusa.com
. Blue Dream (a sativa hybrid) is a shoutout to a strain every California smoker is familiar with, and that Blue Dream 5-pack just so happens to be their #1 sellercustomconesusa.com. Meanwhile, King Louis XIII provides an OG Kush lineage strain for indica fans, Strawberry Cough provides a sweet sativa, etc. By covering sativa, indica, and hybrid staples, STIIIZY ensures broad popularity. They also release limited strains or small batches every so often, typically in tandem with their concentrates line. Unlike other competitors, STIIIZY doesn’t do celebrity strain partnerships – they’re focused on their own brand strength – but they do try to incorporate the latest trendy strains in the 40’s lineup to mix it up. * Packaging & Aesthetic: STIIIZY’s packaging aesthetic is indicative of its overall brand: modern, sleek, urban aesthetic, and high-end feel. All STIIIZY pre-rolls (the 40’s line) come in glass jars that immediately convey quality (like a premium cannabis flower jar)customconesusa.com customconesusa.com.
The jars feature ornate metallic labels, and similar to Jeeter, STIIIZY color-codes each strain – the label design and even the cap of the jar are matched in color to the strain or flavorcustomconesusa.com. For example, a Blue Dream 5-pack jar might have blue accents, whereas Strawberry Cough might use red. The joints inside have customised STIIIZY-branded filters (you’ll see the STIIIZY logo on the crutch), reinforcing brand visibilitycustomconesusa.com. Their infused blunt products use a similar idea: they often include a colour-coded cigar band around the wrap with the STIIIZY name, matching the jar’s colour schemecustomconesusa.com. It’s a cohesive look that feels high-end – which is exactly the point. STIIIZY intentionally uses glass, metallic foils, and heavy branding to position their pre-rolls as a premium product, which aligns with the higher price point of infused products customconesusa.com.
The overall design is typically black or dark background (remaining true to their vape packaging look), speckled with bright coloured text or stripes indicating the strain. It’s loud, but minimalist, with a streetwear sensibility countered with a high-end flair. * Brand Culture: STIIIZY, being a product of LA street culture, carries those roots through its marketing.
Its name itself, a variation on “steez,” is style + ease incarnate, and their tagline is all about keeping it SoCal cool. Its dispensary stores are typically covered in art and murals. While they don’t engage in pre-roll celebrity partnerships, STIIIZY is quite active in the community – they’re sponsors of hip-hop festivals like Rolling Loud and partner with veteran organisations (their founder is a veteran)customconesusa.com.
All of which positions STIIIZY as a lifestyle brand as much as a cannabis brand. Consumers who use STIIIZY are identifying themselves with that urban SoCal lifestyle. Interestingly, STIIIZY’s focus on potency in marketing (referring to joints as “40’s”) caters to what much of the consumer base is seeking – the hardest hit. They actively market the high THC content and the use of live resin (which enables full-bodied terpene flavours to be retained), attracting those consumers who equate STIIIZY with a guaranteed hard-hitting, flavourful smoke. In the competitive California market, STIIIZY has utilised its brand swagger and product consistency to amazing effect. It transitioned its vape crowd over to pre-rolls and gained additional consumers who appreciate the idea of an infused joint with a stylish twist. At 3.6% of overall U.S. pre-roll sales, STIIIZY is a case study in how a strong brand image, combined with quality and inventive packaging, can propel a product line to prominence customconesusa.com customconesusa.com. If Jeeter is the flashy champ and Lowell the artisanal purist, STIIIZY fits squarely in between – a trendsetting tastemaker with a luxury lean, very much of the Los Angeles ethos from which it sprang.
